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Lucien Moons Business Accelerator current mission with Scitexvision-NUR-Colorspan (Now a HP company since Nov 2005) is to market High Volume large format digital printers and help accelerate the analogue to digital revolution for silk screen, offset and packaging companies in Central Eastern Countries. (Pol, CZ SK HU RO SLO Cro BH Ser Mace Bulg.)

Saturday, May 29, 2010

A great week end learning how to build web site with traffic!

Friday, May 28, 2010

My favorite travel companion Richard Branson

An early start to launch our new round the world fares. Go We... on Twitpic

Is Bullishness at IPEX a Positive Sign?

By Dr. Joe Webb on May 25th, 2010

The reports from IPEX have been very enthusiastic. Most all reports from any show floor, in my 33 years in the industry, are positive, no matter what the facts seem to be. It’s our nature, especially when our industry’s owners and suppliers are all in one place. But these reports from IPEX seem to stand apart.

I was not there, nor have I ever been to an IPEX, so I can’t offer my own assessment. The idea of such bullishness it got me thinking (that’s usually dangerous).

What if the show really is a change in sentiment, and that sentiment is based on a true upward turn in the fortunes of print businesses. If so, then what was it that happened? Did anyone repeal the Internet, deflate the excitement of the iPad, and “unfriend” social media? Did print demand suddenly rise?

Of course, none of those happened, and all of those still and will affect our business.

Perhaps the industry may have right-sized itself. Weak print businesses have closed (even those who did not know that they were weak at the time), displaced workers took their skills elsewhere, and inefficient equipment sits idle or was scrapped. We won’t know if this has happened except in retrospect, but there is some reason to believe that these trends were underway in 2009. While print demand won’t come back, print profits can.

The number of workers in the industry declined for part of the year at a faster rate than print shipments fell. That means that the industry was finally getting down to a productive base that was more appropriate for demand levels. Prior to that, employee reductions were trending at a rate down that was less than shipments. Finally things may be more appropriately balanced. The industry finally made an annualized profit in the fourth quarter of 2009.

The decline in employees also means that there was a decline in the number of establishments. This was discussed in a recent chart. Weaker companies, prone to cut prices to stay busy, can survive in an environment where demand is flat or rising. Last year’s steep decline in shipments, however, may have been too much for them, especially if they had more debt than they should have.

While print prices are not rising, the healthier firms that have survived are in better position to cope with retrograde market prices than those who had heavy debt burdens.

Perhaps we have finally arrived at a point where we have a core set of healthier print businesses, who have absorbed the sales volumes of their departed brethren without their overhead costs. That’s they way it’s supposed to work. Even if those volumes are at disappointing prices, they are being added to firms that have already covered their fixed costs, and show profits when others did not.

When will we know? The full extent of government data about this period will not be available until 2012 or 2013; that doesn’t help us now. We are able to make estimates with some assumptions based on other data later this summer. If this scenario is true, it also means that a positive capital investment period for the print industry may start again soon. Wouldn’t that be nice?

- Sent using Google Toolbar"

Wednesday, May 26, 2010

Elements: The Only 6 Elements of All Marketing Programs « GoMarket.me

Elements: The Only 6 Elements of All Marketing Programs « GoMarket.me: "Elements: The Only 6 Elements of All Marketing Programs

There are basic elements that consist in all Marketing Programs, at the heart of all Marketing efforts. Know that there are whole sciences dedicated to each these elements alone, and that these are simple high-level overviews.

1. Audience: Who is to Hear the Message?

a. The audience can be broad or narrow, but a targeted audience is best. Sometimes it’s an in-house email list, sometimes it’s the audience of a website, or a highway, or a neighborhood. And it can be everything in between. The best Marketing Programs have an audience that has been targeted – that is, selected based on certain criteria. The criteria can be demographic (age, weight, hair color, etc.), geolocated (residence, work location, on-demand location), or behavioral (based on actions an audience member has taken.) etc. There are many ways to target an audience. And remember, there are many paths to the same destination.

2. The Message: What to say and How to Say it.

a. This is where Marketing Communications comes in. There is an art form at best, and conversation at least. It is the who, what, when, where and why.

3. The Deliverables.

a. This is the creative package. It is the email, the text message, the banner ad, the print ad – whatever the campaign is, this is the visual/audio piece intended to carry the message through the channel.
b. This is also known as “the creative.”
c. This is a true art form. I have had the pleasure of working with some amazing creative teams. To me, they are essential, balancing the art and the science of the deliverable.

4. The Channel: How to Share the Message with the Audience.

a. Channels are what you may hear of most often. I once spent a 1.5 years focused soley on one channel: email. Other channels include, but are not limited to: search engine marketing, email marketing, advertising (online/banner, video/tv, print/direct mail/mobile), text messages, social media, events, product review, shopping portals, the shoe bins at the airport. . . and the list goes on and on.

5. The Call to Action.

a. The end goal. This is what you are asking the audience to do. This action is also known as “conversion.” When you hear: “Did the campaign convert?” you are being asked “Did the audience take the action you wanted them to?”
b. Common call-to-actions are: “Buy Now,” “Click Here” “Sign Up Now” “Come to Our Event” “Learn More” “Visit Us” “Read On” etc.

6. The Measurement: Was it Successful?

a. Metrics, metrics, metrics, a.k.a. Tracking, a.k.a Numbers. The numbers tell a story. Was the combination of the Message and the Channel motivating enough to take action? Was the Call to Action clear, concise and up front? Was the design of the message and the channel putting enough emphasis on the call to action? Every Marketing Program is measured differently. Every channel has a different industry average metrics.

Notice there is no mention of product. For all intensive purposes, the “product” is rolled into the message and into the call to action. The “product” in a campaign can be anything. Truly. It can be events, papers, hard products, soft products, services.

– Envoyé à l'aide de la barre d'outils Google"

Monday, May 10, 2010

To receive answers in life, you must begin to ask.
A basic step to success in life, Business and Philosophy Lucien Moons Business and Personal Brand Accelerator
Lucien Moons Business Accelerator take away from his last training: Success is all about your attitude http://tinyurl.com/36ehgcc
Try not to become a man of success, but rather try to become a man of value.

Saturday, May 01, 2010

From Barcelona Meeting:Lucien Moons International Business Accelerator expert AND Personal Branding Accelerator Empower In Company lead Generation Personal Brand Teams. Join the Lead Generation and Career Building new Wave. link with me to learn more in coming months. http://tinyurl.com/2bgv6ka