Web firm Double Spring launches the AdHome service next month, and is looking for local partners in major markets around the world.
“The service will be available soon in most of the big OOH markets – the U.S., Japan, India, Europe, Brazil and the Middle East. At this time we are focused on forging strategic partnerships with local companies in each region,” CEO Shuhaib Shariff was quoted as saying.
AdHome will allow planners to search the OOH media that it lists by demographic, ad format, location and price, as well as providing media owners with tools for inventory management and analytics.
While there have been many attempts to provide such platforms, both for digital OOH and for the broader out-of-home market, few if any have shared the geographical ambitions of AdHome.