2010 A year to take care of our family,friends,customers: About our loss of wisdom

Global Digital Out-of-Home Media Forecast 2009-2014 AVAILABLE NOW

Global History, Spending, Trends & Analysis

Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010, according to a new global forecast from PQ Media, the leading provider of media econometrics.
Throughout history, emerging media supported by strong audience metrics have consistently grown during economic recoveries after deep recessions. This was true for radio in the '30s and '40s, broadcast TV in the '50s, cable TV in the '80s and '90s, and Internet and search in the '00s. PQ Media data strongly suggest history will repeat itself in the case of digital out-of-home media, due in part to today's unprecedented media disruption and fragmentation, people consuming more media out of the home all day long, and with media stakeholders placing greater emphasis on audience measurement.

Read more detailed information on this report...

While the rate of growth has gone through a "gold rush" and a PQ Media predicted "shakeout" phase, with decelerated growth for the second consecutive year, the report anticipates U.S. spending will grow 2.0% to $2,469 billion in 2009, with worldwide spending up 4.7% to $6.69 billion. Starting in 2010, PQ Media forecasts digital OOH will move into a "breakout" phase and grow at a compound annual rate of 9.4% through 2014 in the U.S. and 10.1% globally. During the forecast period, many video advertising network and digital billboard sub-segments are anticipated to see double-digit growth in spending.
The digital OOH media sector was first identified and defined by PQ Media in 2007. The PQ Media Global Digital Out-of-Home Media Forecast 2009-2014 is the most comprehensive and respected source of strategic intelligence used by leading digital OOH operators, financial companies, brands and agencies, due to its breadth and depth of data and analysis.

The much anticipated 2009 edition covers 15 countries in the Americas, Eastern Europe/Middle East/Africa and Asia/Pacific; has been expanded to reflect input from more than 650 digital OOH companies; presents exclusive findings and predictive analysis and runs 185 pages with more than 30 data tables & charts, as well as the largest collection of digital OOH company profiles with contact information ever assembled. Detailed drill-down segment and sub-segment data from PQ Media's deep repository of proprietary spending and media usage databases provide media stakeholders with the essential planning tools for developing sound strategic initiatives in an evolving digital OOH media space.

Exclusive History, Spending, Trends and Analysis Available No Place Else:

• Definitions & Segmentation:
  • Video Advertising Networks (VANs) – In-Theater, In-Retail, In-Office, In-Entertainment, In-Transit
  • Digital Billboards and Ambient Advertising – At-Road, At-Transit, At-Entertainment, At-Retail
• US and Global digital OOH Media Spending Analysis 2004-2014
• Global Regions Covered: US, Canada, Latin America, Western Europe, Eastern Europe/Middle East/Africa, Asia/Pacific
• Countries Covered: US, Canada, Brazil, UK, Germany, France, Spain, Italy, Russia, Middle East & Africa, Japan, China, South Korea, Australia, India
• Digital OOH Share of Overall Out-of-Home Media Spending
• Top 20 Video Advertising Network Providers
• Top 20 Digital Billboard Providers
• Top 10 Trends Driving DOOH Going Forward
• Digital OOH Spending by Company Cluster - Top 10, 11-25, 26-50, etc.
• Share of Digital OOH Spending by Company Size - Over $100 Million, $50-$100 Million, etc.
• Digital OOH Spending by Ad Categories 2009
• Share of Digital OOH Spending by Segment
• Share of Digital OOH Spending in 2009 - National vs Local
• VAN Spending 2004-2014
• Digital Billboard Spending 2004-2014
• VAN Share of Digital OOH Spending 2009
• Global digital OOH Media Spending Analysis - Americas, EMEA, Asia/Pacific
• Global digital OOH Spending and Share by Region and 15 Selected Countries
• Share of VAN Visitors with Income Over $100,000
• Time Spent Annually with Media Per Person - 1984 vs 2008
• Number of Visitors Per Venue Type, Visits Per Year and Avg. Minutes Per Visit
• Number of At-Road Digital Billboards 2004-2014
• Number of Commuters and Time Spent Commuting
• Pro Sports Attendance 1985 – 2009
• Estimated Consumer Interaction with VANs Per Month
• Comparative CPM Rate Ranges by Medium

Appendix

Digital Out-of-Home Venue Types
Demographic Profile of Digital Out-of-Home Audiences
Share of Select Demographics by Select Venues
Digital Out-of-Home Company Profiles
Retailers with Digital Networks
Digital OOH Mergers & Acquisitions and Closures
Global Digital OOH Companies

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5-6-7 November 2009 see you in Viscom Milano

The pre-registration allows you to enter to
VISCOM ITALY free of charge.
click on logo

2009 09 Fachpack and Viscom GE fairs

2009 09 Event in Israel

Champagne? What else... Billboard Fun campaign enjoy

2009 Fespa Amterdam CEE team achieved fantastic sales results

The FESPA Digital Revolution!

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2009 04 30 A Change is Gonna Come

In these very hard economical times, we feel a little unsecure sometimes. When it happens to me i listen to this optimistic songs and i feel immediately better. To day i want to share it with you, because i will always "stand by you" (Put the sound on and enjoy)Talent is everywhere we just need to see it.


Playing For Change | Song Around The World "Stand By Me" from Concord Music Group on Vimeo.

2009 Poznan Fair Poland

2009 Reklama Prague

2009 Open day Latex Printer Romania

Digital Printing 2009 Beyond the Technology Enablers

Technology Enablers

What you should know before investing in new presses in 2009

When are the projects taking place: end 2008/early 2009

Project Structure & Deliverables
• Research of markets, technologies, economics and buyers; Deskwork plus Interviews
• Written report with executive summary;
• Workshop for participant companies;

Background

2008 was a year of opportunity for digital printing. There is a glut of ‘shallow’ reports in the printing
sector. We shall summarise quantitative market growth forecasts. But there is a gap in the market for
readable, clear, in-depth sales and marketing structure information. Such information will provide a
new perspective, highly-actionable material for participants. When can digital be used from a technical
and economic perspective as of now? What is the ‘psychology’ underpinning the process of change
to digital from analogue? If the technical and economic performance is right, as we’ll determine in the
Total Cost of Ownership / ROI models presented, why won’t people take up digital systems? These
questions though important, are generally left unmentioned, or at least unexplored. Do we understand
the performance, economics and decision-making of digital within the broad context of the entire
business unit, and the interests of individuals in the corporate environment, who are responsible for
changing over to digital? Putting this together may reveal more about why some companies will not make the investment in a printing system. It may take us beyond the technology enablers.

Premise
• Potential buyers and users of digital printing systems don’t have enough information and
understanding to know that digital printing may be good for them. Those that do, may be inhibited.
Aim
• The report forms the basis of a valuable marketing strategy to suppliers of digital systems. Explain
remaining barriers to adoption of digital printing systems, which will benefit printing system,
printhead and ink suppliers responsible for tactical marketing and selling.
• Write report, an authoritative, independently-produced body of mainly primary market knowledge.
• Take on board issues around organisational and individual behaviour, and management practice.
How do individuals with responsibility for buying and running the printing systems think and act?
Under what conditions do they work?
• We hope that with your early support, this will become the private industry reference on these
issues.
source Cambridge Investment Research Ltd

What can we do, to "ride" on this crisis?

I have been asked this question in every meeting since December?

And after looking and talking with other business owner, surfing the Internet i can see one of the answers that seems working:

Never Stop Selling

Another business I know has recently had “the best January ever”. The reason: they suffered a down-turn in business several months ago, went back to basics and came out marketing and selling targeting old and new customers with new propositions (better ways of taking their existing products and services to market in the current climate).

What to do?

1.

Never stop selling
2.

Listen to the people that you speak to – if they are not buying what you are promoting:
1.

What are they considering buying that you already offer?
2.

What might they buy (rent, lease, ….) that you could easily offer?
3.

Refine your targeting – speak to different people
4.

Keep positive

Things to consider

*

If changing customer requirements take you too far from your comfort zone, look for alliances and other mechanisms to satisfy these opportunities with minimum risk;
*

Use Segmentation tools (or get someone to do it for you) to better understand your suspect universe;
*

Additional products with lower costs or new processes;
*

New, higher value, products / services may be appropriate for some.

A Simple Exercise

*

List 5 things that are preventing you from winning enough good quality business.
*

Against each of the 5 items on your list, assign a score from 1 – 10 where 10 is something you can directly control and 1 is something over which you have no control at all.
*

Now, re-write your list in descending order of assigned scores.
*

Plan time for each of the top 3 on your new list.


Enjoy the findings and go implement your new success formula.

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Our personal commitment for 2009

To accomplish great things, we must not only act, but also dream; not only plan, but also believe.

Merry Christmas and Happy New year 2009 Larissa and Lucien Moons

HP Scitex FB7500 Industrial Digital Printer : "Your next money maker"

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