Lucien Moons Coaching advice of the month

Talk to Your Clients

I am a firm believer that regardless of your industry, one of the most valuable things you can do is to talk to your clients. Being in Marketing, I am constantly reminded of this when I am engaged in client conversations.

The reason? Our clients give us new/different perspectives on our products and services...things that we don't always think about. I recently spoke with a client who told me that our sales training programs "align sales managers and the reps that they manage." This was something I had never thought of before but it has become a powerful differentiator for our organization.

Of course, you also have to be willing to take the good with the bad. Again, if your clients give you constructive feedback, take the opportunity to use it, share it with your team and do something about it if you feel it is warranted and will help your organization. And keep in touch with these contacts to let them know about the actions your are taking.

This kind of communication fosters great client relationships, enables you to gain new insights into your organization and keeps your clients coming back for more. It's a win-win situation all around.